Brand Identity & Promotion
Beltway Kush's Feelin' Peachy THC gummies needed a standout brand identity to compete in a crowded market. We developed vibrant, peach-themed packaging that highlights the product's flavor, hybrid THC content, and fast-acting effects. The tagline "Chews your vibe" and lifestyle visuals helped position the gummies as a fun, relaxing choice for consumers looking to unwind. The design successfully captured the brand's sweet, chill vibe while making the product stand out on the shelf.
Logos
We designed a modern, versatile logo for McClellan Coffee that was prominently used on hats and feather flags during activation events. The logo effectively captured the brand's premium and authentic image, ensuring strong visibility across promotional materials. This helped increase brand recognition and engagement at events, with positive feedback from both attendees and staff.
Product Packaging
We developed a bold, colorful packaging concept for the new brand Avenue North Kombucha, designed to showcase its artisanal ingredients and unique flavors, such as "Elderberry Sunrise." The design features playful abstract shapes and a road map pattern, symbolizing flavor exploration, which gives the brand a vibrant, modern appeal. Though the concept has yet to reach retailers, it was well received by the client and established a strong foundation for the brand's identity.
Website Design & Copy
We created a mockup for inVita Healthcare Technologies’ homepage to showcase their leadership in time-critical workflow solutions for life-saving industries. The design emphasizes their core services and highlights impactful metrics to build trust and credibility. This mockup offers a streamlined, professional layout that aims to position inVita as an industry leader and attract new clients.
Social, Digital & Print
We developed spec ads, including social, digital, and print assets, for Cuples Tea House to complement its urban, Black-owned brand. The designs were crafted to reflect the brand’s cultural richness and community focus, appealing to both local and wider audiences. These assets helped strengthen the brand's identity and create potential for increased engagement.
Event Photography
Le Diner Bleu was a hybrid event supporting the Cade Foundation’s Family Building Grants, featuring a live performance by American singer-songwriter Regina Belle. As the event photographer, our creative director captured the elegance and excitement of both the in-person and virtual experiences, highlighting key moments like the performance and candid attendee interactions. The photos were used to showcase the event’s success across the foundation’s platforms.
Publishing
We conceptualized, wrote and designed Creative Kareem: And Pierre the Magic Paintbrush to create an engaging, visually vibrant children's book that emphasizes creativity and empowerment. The illustrations featured colorful, animated art tools, designed to resonate with young readers and inspire their own artistic journeys. The book received positive feedback from parents and educators, successfully encouraging representation and capturing attention in the children's book market.
